5.1 Following the principles of a circular economy in everyday life

The way in which WieNeu+ promotes and supports lifestyles that align with the circular economy far exceeds merely technical approaches but rather comprises the active involvement and mobilisation of local inhabitants. Various measures are carried out in co-operation with the Urban Renewal Office (GB*) and its local branch.

The activities for the “Social neighbourhood & neighbourhood development” pillar in Favoriten began with smaller projects, such as bike repair points, repair cafés and clothes-swapping events, which served to establish direct contacts with residents. Such initiatives not only make it possible to involve local residents on site but also help to identify additional potentials and needs, in particular with regard to vacancy activation.

While these targeted interventions boost awareness of sustainable practices, they foster social networking and active exchange within a community as well. The involvement of local residents ensures that circular economy-based solutions will be implemented not only effectively but also as actually needed and with an eye to the local community. Hence, WieNeu+, in addition to focusing on technological innovations, emphasises social initiatives as well in order to promote a holistic approach towards sustainable change in the respective neighbourhoods.